Macedonian music is a fascinating fusion of traditional folk, rock, pop, and classical genres. The country's musical heritage is characterized by the use of traditional instruments, such as the accordion, guitar, and tamburica, combined with modern production techniques. Macedonian singers have made a significant impact on the regional music scene, with many artists achieving international recognition.

Risteska proved that a Macedonian singer could be a "media conglomerate" of one. Today’s crop of talent, including the genre-bending , is following that lead but with a darker, edgier twist. Kostovska’s work leans into the "Alt-Pop" aesthetic—utilizing surrealist visuals and moody cinematography in her videos that appeals to the "Sad Banger" demographic of Gen Z. Her music videos are less promotional tools and more short films, often dissecting modern relationships in a digital age.