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With 500 new scripted series launching every year, why is the average viewer scrolling for 45 minutes only to land on a 10-year-old episode of The Office ? We investigate the rise of "Reward TV," the death of the watercooler moment, and the algorithm that has us trapped in a loop of our own past.

: Platforms like YouTube and Netflix are increasingly mimicking each other. YouTube is investing in premium, serialized content, while Netflix is incorporating more short-form, mobile-first social content to boost ad revenue. private240611cleagaultiercravesdpxxx10 new

: The shift from "appointment viewing" (linear TV) to "on-demand" (Netflix, Disney+, HBO) has changed how we consume long-form narratives. Music and Audio With 500 new scripted series launching every year,