Marc Dorcel Le Parfum: Du Desir
Launched in 2006, Le Parfum du Désir was created by the renowned perfumer, Olivier Cresp. The fragrance was designed to capture the essence of seduction, to evoke the emotions and sensations that come with the pursuit of desire. The result is a complex, alluring scent that combines notes of bergamot, blackcurrant, and jasmine, with a rich base of vanilla, musk, and amber.
Furthermore, the film is often used as a case study in "Sensory Marketing" courses in France. Professors show the opening sequence (which features no nudity for the first nine minutes) to demonstrate how to build desire through deprivation of one sense (sight) to heighten another (smell). marc dorcel le parfum du desir