like Bandersnatch (Black Mirror) and games like The Last of Us blur the line between cinema and gaming. The future of entertainment content is likely "aggressive," meaning you don't just watch it; you have to do something.

To understand where we are, we must first look at where we were. For most of the 20th century, popular media was a monoculture. If you grew up in the 1980s, you watched the same M A S H* finale as your grandparents. If you were a teenager in the 1990s, you debated Seinfeld or Friends at the water cooler the next morning.

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