Skeptics might argue that "awareness" is a weak goal—that campaigns produce slacktivism (likes and shares without real change). However, a meta-analysis of health communication campaigns published in the Journal of Health Communication found that narrative-based campaigns were three times more likely to produce behavioral change than didactic, statistic-heavy campaigns.

Awareness is only effective if followed by action. Barriers like a lack of specialized staff or rural clinic closures remain significant hurdles to care.