The RVS is the book’s central empirical tool. It consists of (18 terminal, 18 instrumental values), each accompanied by a short descriptive phrase.
The nature of human values : Rokeach, Milton - Internet Archive rokeach m 1973 the nature of human values pdf
Old Ana owned a tiny clock shop at the corner of Linden and Third. Each morning she wound the shop’s brass clocks and read the hand-written notes customers left on the counter. The notes weren’t repair tickets—they were little confessions about what people wanted from life: “happiness with family,” “professional success,” “trustworthy friends,” “personal freedom.” The RVS is the book’s central empirical tool
Rokeach's work on human values has had a significant impact on various fields, including psychology, sociology, and marketing. Some key findings and implications of his research include: 18 instrumental values)