Alchemy Rory Sutherland Pdf [repack] Jun 2026

This is the single best way to consume the book. Rory is a brilliant public speaker and stand-up comedian. Hearing him deadpan "That would be logical... which is precisely why it wouldn't work" in his British accent adds a layer of humor and nuance that text cannot convey.

Sutherland tells the story of Eurostar. Logic said "make the train faster." Alchemy said "make the stations nicer to wait in." Eurostar spent millions on fancy lounges. Result? People perceived the journey as shorter. Logic fails; perception wins.

Alchemy: The Surprising Power of Ideas That Don't Make Sense

This Week’s Featured Films

A timely exploration of the global vaccine debate, Shot in the Arm follows the fight against misinformation and the search for trust in science amid the measles and COVID-19 crises.
Unprecedented and audacious, HOLLYWOODGATE follows director Ibrahim Nash'at’s year with the Taliban after the U.S. withdrawal from Afghanistan, capturing their seizure of abandoned U.S. weapons and their chilling attempt to transform into a modern military regime.
Made to Measure is a data experiment recreating a woman's life using only her Google data - 100,000+ data points over five years. It shows how deeply our digital traces reveal who we are, even without names, photos, or personal contact.
Most undiagnosed patients are likely to be suffering from a rare disease. In the U.S. alone, rare disease patients are undiagnosed for an average of 7.6 years. There are an estimated 350 million people worldwide living with a rare disease.
A film about fatness, family, the complexities of change and the deep, messy feeling we hold about our bodies.
Under roaring jets, Ukrainian artists Slava, Anya, and Andrey stay behind, creating beauty amid chaos. Armed with art, cameras, and for the first time, guns, they prove it's easy to scare people, but much harder to crush their will to live.
An intimate documentary exploring how the legacy of the conflict in Northern Ireland shapes the identities and daily lives of people from three generations, revealing the silent persistence of injustice, fear, trauma and resilience decades after the Troubles officially ended
An explosive deep dive into the decades-long quest by America's conservative political machine to amass power by exploiting racial fault lines.