Beauty brands like Diptyque (luxury candles) and L’Occitane sell out of their €200+ Advent calendars by October. But the truly “new” innovation is the digital Advent calendar . French influencers and brands now run Calendriers de l’Avent virtuels on Instagram. Every day, a “door” opens on their story revealing a QR code for a discount, a free e-book, or a virtual cooking class for foie gras .
The traditional wooden chalet is getting a facelift. The new French Christmas market rejects the mass-produced Chinese tinsel in favor of Made in France craftsmanship. french christmas celebration part 2 new
The French Christmas celebration doesn't end on Christmas Day. The festive spirit is extended by two major milestones: a free e-book