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The word "install" is key. We don't typically install a drink; we consume it. We don't install a personality; we watch it. But in this future, the can is a physical DRM key.

Imagine buying a plain, boring can of chickpeas. On the label is a minimalist QR code that isn't a link to a recipe, but a sensory override . You scan the can with a pair of "Flavor Lens" glasses (sold separately, of course, but shaped like a soda can top).