The reason this keyword— 2023 babesafreak my social media content and career —matters is because it represents a before and after. It’s proof that one year of intentional, messy, specific work can transform a hobby into a livelihood.
The key lesson for creators in 2023 was the necessity of diversification. With fluctuating algorithms and policy changes on social media sites like TikTok and Instagram (primary traffic drivers for creator pages), reliance on a single platform was risky.
My "career" was a string of low-paying brand deals: $50 for a protein powder nobody liked, free toothbrushes in exchange for a story post. I remember editing a Reel at 2:00 AM, crying into a cold mug of coffee, thinking, Is this really it?