: In North Macedonia, services like WebMax TV and OnNet have historically provided "Watch Live" options specifically for domestic users.
. Look for the "Во живо" (Live) section on the homepage to start the stream. Mobile App : You can download the ALPHA TV LIVE app available on the Google Play Store alfa tv vo zivo
: Various Android applications, such as Makedonski TV Kanali , aggregate Alfa TV alongside other national stations for mobile viewing. : In North Macedonia, services like WebMax TV
Watching "vo živo" isn't just about the news ticker. Viewers tune in at specific times for flagship shows. Here are the programs that drive live viewership: Mobile App : You can download the ALPHA
This paper examines the role of live television formats (“vo živo”) in shaping audience perception, trust, and real-time engagement, using Alfa TV (North Macedonia) as a case study. Focusing on its news and talk-show segments broadcast live between 2020–2025, the study analyzes how unscripted content impacts political discourse, crisis reporting, and viewer interactivity. Findings suggest that “vo živo” segments on Alfa TV increase perceived authenticity but also carry risks of misinformation and regulatory challenges. The paper concludes with recommendations for live broadcast standards in small-market media environments.