Bros Employee Handbook Top — Dutch

Punctuality is critical due to the fast-paced nature of the "lines."

: Closed-toe shoes are highly encouraged for safety in the fast-paced shop environment. 💡 The "Broista" Basics dutch bros employee handbook top

At the very top of the operational guidelines, before "how to steam milk," is the clause. But it comes with a twist. Punctuality is critical due to the fast-paced nature

Some key topics that are often covered in the Dutch Bros employee handbook include: Some key topics that are often covered in

The term "Broista" is a trademark of Dutch Bros culture, signifying more than just a barista. The employee handbook establishes the premise that employees are the "fuel" of the company. The top directive of the handbook is not the quality of the coffee, but the quality of the connection. New hires are immediately introduced to the concept of "Dutch Luv"—a corporate ethos that mandates kindness and optimism as job requirements. The handbook frames the drive-thru window not as a transaction point, but as a stage for emotional exchange.