Today, www.video.com is a global entertainment powerhouse, with a reach that spans millions of people around the world. The company continues to innovate and evolve, pushing the boundaries of what is possible in the world of lifestyle and entertainment.
| Risk | Mitigation | | :--- | :--- | | High content acquisition cost | Seed with library deals from lifestyle MCNs (Multi-Channel Networks) | | Creator churn to YouTube | Offer higher revenue share (70% vs. YouTube’s 55%) for first 12 months | | Brand confusion with generic video search | Tagline: “Video.com – Real life, real good.” | www.redtube.com hit