Expo Arabic Font Family ✪

The is a contemporary typeface designed to bridge the gap between traditional calligraphic heritage and modern functional requirements . Originally created by the 29Letters (29LT) type foundry in collaboration with DSType , this font was developed as the corporate typeface for Expo 2020 Dubai. Design Philosophy and Origin

The archive’s curator, an elderly calligrapher named Rashid, handed her a dusty hard drive labeled: . Expo Arabic Font Family

The Latin and Arabic letterforms are drawn to mirror one another, creating a harmonious global partnership between the two scripts. Specialized Versions: The is a contemporary typeface designed to bridge

Translating a geometric Latin sans-serif into Arabic is a delicate balancing act. Arabic script is inherently calligraphic, based on the movement of a reed pen (Naskh or Nastaliq styles), which relies on contrast and flowing curves. A strict geometric imposition can often rob the Arabic script of its soul. The Latin and Arabic letterforms are drawn to

In the world of high-end typography, few projects achieve the seamless balance between heritage and modernity as effectively as the . Born from a collaborative effort between renowned type designers Dino dos Santos and Pascal Zoghbi , this typeface was originally crafted to embody the corporate identity of a major global event, under the theme: “Connecting Minds, Creating the Future” .