Memorial Day weekend brought A Quiet Place Part II and Cruella , offering the first glimmers of hope. But the true test came in July with Black Widow . It opened to $80 million domestically—a pandemic-era record—only to crash 67% in its second week. The culprit? Disney+ Premier Access. The industry realized that day-and-date cannibalized repeat viewings.
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Internet advertising surpassed non-internet advertising for the first time, growing at a rapid pace to reach $336 billion . Memorial Day weekend brought A Quiet Place Part
In 2021, streaming moved from being a luxury alternative to the undisputed center of the entertainment universe. This was the year of the , most notably seen with Warner Bros. releasing its entire film slate on HBO Max and theaters simultaneously. While controversial, this move signaled that platforms were now prioritizing subscriber growth over box office receipts. The culprit