: While these figures are often subject to the male gaze, many use this visibility to build business empires, selling skincare (e.g., Scarlett Whitening ) or perfumes, highlighting a shift toward female economic agency through digital "influence". 2. Social Media and Moral Tension
Content involving "Tante" figures often thrives on "drama"—real or manufactured—which resonates with the Indonesian cultural value of : While these figures are often subject to
Explore how women are often the subjects of these viral trends, either as self-made influencers or as objects of the "male gaze" in Indonesian digital spaces. 5. Conclusion selling skincare (e.g.
Report: The Interplay of Viral Content and Indonesian Social Values 1. Linguistic and Cultural Context Scarlett Whitening ) or perfumes