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A suburban/rural cohort that blends religious values with "DIY creativity" and accessible, faith-based luxury.
Unlike Western markets where e-commerce is largely clinical (Amazon), Indonesian youth prefer "social" shopping. Live-streaming sales on Shopee or TikTok, where influencers interact in real-time, are the standard. 2. "Skena" and the New Music Identity A suburban/rural cohort that blends religious values with