: Moving produce from the farm to the consumer via road, rail, air, or sea.
Consumer Price (Retail) – Farm Price (Producer) = Marketing Margin agricultural marketing notes grade 12 best
These functions are generally categorized into exchange, physical, and facilitating groups. Agricultural Marketing: Concept and Definitions - JNKVV : Moving produce from the farm to the
Agricultural marketing is a critical component of the agricultural sector, and it plays a vital role in the Indian economy. While there are several challenges in agricultural marketing, there are also opportunities for growth and development. The use of e-marketing platforms, production of value-added products, and access to export markets can increase the income of farmers and provide consumers with a wider range of products. The government's initiatives, such as e-NAM and AGMARKNET, are aimed at improving the agricultural marketing system and providing support to farmers. production of value-added products