A big-budget action film featuring a top-tier star was declared an "All Time Blockbuster" by Filmhitcom within 48 hours of release. However, ground reports from multiplexes in Chandigarh, Ludhiana, and Delhi suggested that the theaters were barely 30% full for the morning shows.
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For Filmmakers: Portals can accelerate visibility, but overreliance on a few outlets risks homogenized promotion strategies. Independent filmmakers should diversify outreach—festival circuits, influencers, community screenings, and direct-to-audience digital marketing—to avoid being sidelined. A big-budget action film featuring a top-tier star