320 US-based hiring managers rated fictitious candidate profiles on LinkedIn/Instagram. Content was manipulated across four conditions: (a) Professional-only (job posts, certifications); (b) Personal-positive (travel, hobbies); (c) Strategic-blended (70% professional, 30% curated personal); (d) Personal-negative (complaints, partisan politics). DV: Likelihood-to-hire (1-7 scale).
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Their biggest career lesson of 2023? Post-production time must be less than 20 minutes per video. By sticking to this rule, they posted 4x more frequently than their peers, winning the volume game without sacrificing quality. Their 2023 content focused heavily on relatability and
It was a sunny day in 2023 when Clark and Martha decided to take a chance on their long-held passion project. They had been friends with Cuiogeo, a talented artist known for her vibrant and captivating geo-inspired art. The three had often discussed collaborating on a unique venture that would showcase their combined creativity. By sticking to this rule, they posted 4x
By Q3 2023, the results were undeniable:
Clark, a skilled writer, and Martha, an expert in social media management, had been running a successful blog for years. However, they wanted to experiment with new formats and platforms. Cuiogeo's artistic style resonated with their vision, and they decided to join forces.