Despite its significance, the hijab has also been a topic of controversy and debate in Indonesia. Some argue that the hijab is a symbol of oppression, restricting women's freedom and autonomy. Others see it as a way for women to assert their agency and make a conscious choice about their appearance.
In Malay culture, the cewek hijab occupies a frustrating romantic limbo. She is expected to be a good girl —chaste, obedient, marriage-focused. Yet, she consumes global media that glorifies passionate, physical love.
Another issue faced by Malay cewek hijab is the lack of representation in media and popular culture. The Indonesian media often perpetuates Western beauty standards, which can lead to feelings of inadequacy and low self-esteem among young women who choose to wear the hijab.