By the mid-2010s, Bollywood was broken. Not financially — box office records were being smashed — but narratively. Movies had become formula-on-steroids :

"Watchapne" (often associated with ) is a third-party platform primarily used for streaming Indian television serials and Bollywood movies. While popular for its accessibility, the site frequently faces technical issues or domain blocks due to the nature of its content hosting.

: While often used as a catch-all for Indian cinema, "Bollywood" specifically refers to the Hindi-language industry. Other regional industries like Tollywood (Telugu) and Kollywood (Tamil) have also gained massive global recognition.