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Let’s talk numbers. Studies have consistently shown that women over 50 are the most loyal moviegoers. They take their daughters, their book clubs, and their friends. When The Devil Wears Prada was released, the studio was shocked to find that its primary demographic was women over 35, who returned to theaters four and five times.

As Jane Fonda famously said at the 2020 Oscars: "There is a story that is just not true that people don't come to movies with women over 50. We have proven that wrong over and over again." milfy 25 01 22 ainslee curvy blonde milf seduce install

Despite the progress, the battle is not won. The "lead" role remains elusive for many. A 2023 study by the Annenberg Inclusion Initiative found that while speaking time for older women has increased, the percentage of films featuring a female lead over 45 is still in the single digits. Most "successful" roles for mature women are still in ensemble casts (supporting best friend, quirky neighbor) rather than driving the A-plot. Let’s talk numbers