Not everyone loves the phrase. Traditional fashion journalists at legacy magazines have called the term "vulgar" and "reductionist." One critic wrote, "Fashion is an art form, not something to be licked on like a plate of food."
: A former fashion stylist turned jewellery designer known for her unique vintage-inspired pieces and the . She is celebrated for changing the perspective of Indian jewellery for modern women, with her work frequently worn by icons like Kareena Kapoor . Anu Aggarwal anu showing licking boobs on premium tango li install
As of mid-2026, Anu has not signed a major brand deal. She has turned down three luxury campaigns because, in her words, "You can't lick on fashion if the brand holds the leash." Instead, she is launching a zine (print only, no PDFs) called Lick Piece , which will feature one outfit per issue with 10,000 words of analysis. Not everyone loves the phrase