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Many critics predicted the death of youth TV due to OTT, but Desi Tashan has found a sweet spot.

India is a land where ancient traditions and hyper-modern lifestyles exist in a colorful, organized chaos. It is a culture rooted in the concept of (The guest is God), where hospitality and community often take precedence over the individual. Core Cultural Values desi tashan tv serials channel v new

The shows had a distinct "cool" factor. The fashion was trendy, the language was relatable (Hinglish), and the soundtracks were heavily influenced by pop and rock, moving away from traditional Indian folk. Many critics predicted the death of youth TV