: Audiences frequently engage in "second screening," with 70–80% of consumers visiting social networking sites while watching television or movies. Generational Shifts
The Idol (HBO). The attempt to link entertainment (a pop star drama) with popular media (tabloid scandal) backfired. The media coverage (toxic set rumors, explicit content) completely eclipsed the entertainment. The link existed, but it destroyed the product. defloration240118amyclarkxxx1080phevcx hot link