. As of 2024–2025, the approximately 66 million young people (aged 10–24) in Indonesia are driving major shifts in social behavior, consumption, and political engagement. Key Lifestyle Trends The "Santai" Lifestyle

Unlike Western teens who move out at 18, Indonesian youth are expected to live with parents until marriage and immediately support the household. This kills risk-taking. While the aesthetic is "cool and free," the reality is that most are too afraid to pursue art or music careers because they send half their salary to their parents in the village. The trend of "quiet quitting" (doing the minimal at work to avoid burnout) is huge here, disguised by viral tweets about "healing" to Bali for one night.

The ultimate trend is the gentrification of the street cart. "Makaroni Ngehits" (trendy macaroni), "Cilok Go Viral" (viral tapioca meatballs), and "Es Teh Genshin Impact" (tea named after a video game) are the new fast food. Youth are abandoning KFC for "Gacoan Noodles" (a spicy noodle chain that feels like a street joint but has an Instagrammable interior). The trend is —taking poor, rough street food and repackaging it with neon lights and QR code menus.

Indonesia is the world's fourth most populous country, with a large and growing youth population. According to the World Bank, in 2020, approximately 27% of Indonesia's population was between the ages of 15 and 24. This demographic is expected to continue growing, with significant implications for the country's social, economic, and cultural landscape.

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