Samantha joined forces with a local organization, one that specialized in supporting survivors of human trafficking. Together, they crafted a plan to share her story, to raise awareness, and to inspire others to take action. They decided to create a social media campaign, using the hashtag #SurvivorStories, to amplify the voices of those who had overcome unimaginable hardships.

Critics argue that awareness campaigns centered on stories create "slacktivism"—sharing a post makes us feel good without doing real good.