The Digital Primate: Analyzing the Impact of Social Media Content on the Public Legacy of Koko the Gorilla
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This paper examines the intersection of primatology and digital media studies by analyzing the social media content produced by the Gorilla Foundation regarding Koko (1971–2018). While Koko’s sign language abilities were documented in scientific literature, her posthumous and late-career fame was largely shaped by curated videos on platforms like YouTube and Instagram. This paper argues that the Foundation’s social media strategy prioritized affective, anthropomorphic engagement over rigorous scientific transparency, leading to a public perception of Koko as a linguistic savant. This analysis explores how digital framing influenced career opportunities, public donations, and the ongoing debate about animal cognition. The Digital Primate: Analyzing the Impact of Social
, where creators share paywalled videos and photos directly with subscribers. Content Type This paper argues that the Foundation’s social media