: The expansion of affordable mobile data and smartphone ownership has fundamentally changed how content is consumed. This shift has led to the rise of short-form, vertical video formats tailored for quick, on-the-go viewing.

The day began early in the Sharma household, with Ramesh waking up at 5:30 AM to start his morning routine. He would perform a quick puja (prayer) in their small temple, lighting a lamp and chanting mantras to invoke the blessings of the Almighty. Sita would join him, and together they would meditate for a few minutes, setting the tone for the day.

Lights out. But the mother is still awake, checking if the doors are locked, if the gas cylinder is off, and if the WiFi router is unplugged (to save electricity). She finally lies down. Tomorrow, the pressure cooker will hiss again.

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